![]() But what about subscribing to an Apple iPhone device plan? We're pretty comfortable with the idea of having our handsets tied to network contracts, effectively renting them from a carrier over the length of their lifespans. Still, even the recent months have been relatively strong, given global market conditions. But the recent quarterly numbers tell an ever-so-slightly shakier story as the knock-on financial effects of the pandemic start to kick in, and anticipation for the new models (and slower sales of the outgoing models) start being reflected in the stats. It's interesting to see how strongly Apple performed at the back end of the (ongoing) COVID-19 pandemic – its customers were clearly enamoured with the iPhone 13 line, and were willing to invest in those premium personal devices after a couple of years of uncertainty. So, in millions of units since 2015, how has the iPhone fared? Want to see a rundown of Apple's iPhone sales over the past few years? Some really interesting numbers from Counterpoint Research (opens in new tab) have just been sent iMore's way, looking at the annual and quarterly sales of iPhones across the globe since 2015. Does it stick to the A15 moniker, and pop "S" or "X" or some similar modifier on the end? Or does it call the modest bump up the "A16" anyway, and leave "A16 Pro" nomenclature for the iPhone 14 Pro, where the real major changes are said to exist? Popping the A16 name alongside the standard iPhone 14 might make it sound more of an upgrade than it actually is – a cheeky move in my opinion. What will be interesting here is how Apple decides to market it, should the rumors prove true. It's saying that an 'enhanced' A15 chip will sit inside the iPhone 14, improved slightly over the iPhone 13 line as we've previously discussed, rather than wholly-new chip architecture. It is corroborating lots of what we've heard about the internals of the new iPhones, and has what it believes is accurate word on what's going on inside the standard iPhone 14. That additional button could even act as a specific (perhaps even customisable) event trigger – anyone that's tried to toggle an exercise on and off while swimming will know that an additional button is far more useful than a touchscreen when underwater, for instance.īack to the iPhones, and there's a new rumor to wake up to, direct from sources speaking to the Wall Street Journal (opens in new tab). The intention it appears is to make workout triggers more accessible – you'll have a larger screen to watch your metrics on, while more pronounced buttons will be easier to reach in the heat of an exercise session. In addition, the CAD images reveal an all-new additional button on the left-hand side. As well as that larger, flatter watch face, the entire area next to the crown protrudes more, with the dial sitting in an oblong enclosure that houses the usual right-side button too. Take a look at the alleged-leaked CAD images, courtesy of 91mobiles, above. That digital crown is one of the key differentiators to be expected between the Apple Watch Series 8 and its Pro-level cousin, if the early leaks are to be believed. ![]() Watch and read along thanks to the marvels of modern streaming technology! The event will be replayed at the YouTube embed below for your convenience!
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